This week we have the final part of my interview with Sue Burkett, Strategic Marketing Leader for Owens Corning. She’s educating us about how we can make a statement with roof color, using Owens Corning roof shingles.
The roof plays a huge part in your home's aesthetics. If you think of the front of your house as if it were a face, then the roof is like hair. And roof color, like hair color, can drastically alter overall appearance and reflect your personal style.
Let’s take a listen/look at the final part of my interview with Sue, as she tells us how roof color can make our homes uniquely personal.
The following is a paraphrase of our interview (hit "play" on the podcast player above to actually listen to the interview).
Michelle: What advice do you offer to homeowners who want to coordinate their home’s exterior colors?
Sue: Again, look around (explore your different choices), do some homework, don't just accept "safe" color choices because someone is presenting them to you. If you are remodeling, you don't have to go with the roof color you had before. Use the Owens Corning visualizer tool to "try on" different roof colors to see what you like. Drive around neighborhoods and give your contractor or shingle distributor the addresses of homes with roofs that you like. And look at roof colors at different times of day and see how different light changes the roof color.
Michelle: Are there any “rules” for pairing shingle colors with exterior paint colors?
Sue: In my view, there are no hard and fast rules. Color is personal. Do what you like. Know that you have choices. If you think you want a green roof, for example, investigate. Look around neighborhoods for greenish roofs. Call a local distributor and tell them what color interests you. Ask if there are any job sites that you can drive by that have used the roof color you are considering. They are usually very willing to give you an address so you can see the roof color of interest in person.
Michelle: Do regional considerations (climate, energy codes, etc.) influence popular shingle colors in various parts of the U.S.?
Sue: Yes. For example, on the west coast of the US, there is a big emphasis on cool shingles. Cool shingles have solar reflective granules that bounce UV rays off the roof so those UV rays are not absorbed (this keeps the roof cool). These cool roofs have traditionally been lighter in color because dark colored granules absorb heat more than light granules. However, because of new technology, some darker, richer colored roofs now have similar reflective, cooling properties. The Owens Corning Cool Roof Collection is called TruDefinition Duration Cool.
Michelle: What was the inspiration for Owens Corning to introduce a SHINGLE COLOR OF THE YEAR?
Sue: We look at Pantone Color Institute colors and what's going on in the world, what's going on in the fashion industry, what's going on in interiors and in car colors. We factor all that in and decide what shingle color would be best for that year. Sedona Canyon, the 2017 Color of the Year, is a nice earthy color. It has shades of bluish purple, rich browns and orange and gold tones. It's a grounded color that goes with lots of other colors.
The 2018 Color of the Year has been chosen, but it won't be revealed until sometime in October.
Michelle: Can you tell us a little bit more about the range of roof colors that Owens Corning offers?
Sue: We have multiple shades of browns and grays, which are very popular. Our shingle lines go from muted, soft blends to more intense, concentrated colors. And we have a Designer series that introduces more unique colors. Summer Harvest, for example, is a blend of colors that is inspired by summer berries. There are shades of black, blue, gold and a reddish tone. Although that sounds like a lot of color, our blending technology makes this combination of colors gorgeous. Summer Harvest is one of our most popular Designer colors. Owens Corning Roofing has something for everybody-- grays, blacks, browns, golds and terracotta (and blues and greens)-- a wide range of colors.
Michelle: What’s the biggest single piece of advice that you could leave with our listeners/readers?
Sue: Color is personal. You have a choice. Don't be talked into "safe" roof colors if that's not what you like. Make a choice that's right for you, whether that's bold or muted. Go look at different roof options by going online, or driving around neighborhoods. If you find a color you think you like, you can contact Owens Corning for printed digital samples that can be ordered free of charge (you only have to pay shipping and handling). Don't just accept the status quo, or a color that someone else thinks is right for you.
Michelle: This has been great. Tell us one more time where BYHYU listeners and readers go to get inspired about color and their home’s roof?
Sue: Go to www.owenscorning.com/roofing/design-inspire.
What I love about Owens Corning shingle colors is that they have so much dimension. In keeping with our hair analogy, their shingle colors aren’t just flat, uninteresting colors. Instead, their roofs have depth, kind of like highlights and low lights in hair color.
Take a look at OwensCorning.com for inspirational photos of their roof shingles and design tools that will let you test out different roof colors on photos of sample houses that they have on their site, or on house photos that you can upload yourself.
Thank you for joining me this week. And special thanks Sue Burkett for educating and inspiring us.
Please remember that the purpose of this podcast is simply to educate and inform. It is not a substitute for professional advice. The information that you hear is based the only on the opinions, research and experiences of my guests and myself. That information might be incomplete, it’s subject to change and it may not apply to your project. In addition, building codes and requirements vary from region to region, so always consult a professional about specific recommendations for your home.
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